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c: +1.949.382.5537

e: letstalkroot@gmail.com

 

34121 Amber Lantern St. STE B

Dana Point, California

92629

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Dana Point, CA 92629
United States

+1.949.382.5537

we are ROOT is a digital marketing and public relations (PR) agency based in Southern California. We believe in curating conscious, community-generating content.

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we are ROOT is a digital marketing and public relations (PR) agency based in Southern California. Founded by Amber Materna, we believe in curating conscious, community-generating content.

 

Catching up.

Amber Materna

It's been awhile...

...since last sharing our adventures.

We've been a little busy; in fact, pretty sure whoever said 2014 is the year of open doors was totally spot on.  

The Ace Hotel. We love you.

The Ace Hotel. We love you.

Where We've Been

The big February road trip was with one of my dearest girlfriends from college, Nina. We stayed (and played) at the Ace, but stole a little extra time out of the weekend trip to take part in Modernsim Week activities. I wrote a piece for Lady Holiday about our girlfriend's weekend in Palm Springs here, if you're interested. If you're not familiar with Modernism Week, there's more about this event on Cliff May SoCal.

Outdoor eating and location of late-night good-times. 

Outdoor eating and location of late-night good-times. 

 

For March we'll be headed out to Ojai, Calif. for some high-end camping and more dog parties at Dennison Park. Cannot wait. 

Who We've Been Working With

CXYXTE opens up shop in Laguna Beach, Calif.

CXYXTE opens up shop in Laguna Beach, Calif.

We've had plenty of new (and lovely) clients, but some of our most exciting projects have been nonprofit ventures. A recent collab with Wild at Heart, California, has transformed into a new project we call Workshops for a Reason. Our first session will be at Saltfineart, and all proceeds will benefit UP, bringing yoga and mindfulness to teens.

It's been overwhelming all the support we've received for this relatively small event (at least compared to September's exciting bash at the Segerstrom Center–more to come on that soon!).

We'd love to also share our latest art obsessions: Sarah Awad and Chris Hitchcock (CXYXTE). We are so excited for their upcoming profiles in OC Art Blog.

What We've Been Obsessing Over

Just for fun, a few of our favorite things this month...

Mac Demarco. (Thanks, Drew.)

Daring Greatly, Brene Brown's most recent book.  

Delicious crackers to eat at every meal. 

A mask to make you feel instantly prettier.

Wouldn't it be amazing to camp here?

What have you been falling in love with? Where should we go next? Would love to hear your feedback...