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34121 Amber Lantern St. STE B

Dana Point, California



Dana Point, CA 92629
United States


we are ROOT is a digital marketing and public relations (PR) agency based in Southern California. We believe in curating conscious, community-generating content.


Workshops for a Reason, founded by digital creative agency we are ROOT, curates events in Southern California benefitting local non-profits.

Bringing Workshops to SoCal Locals

Workshops for a Reason (WFAR) raises funds for local non-profits and community initiatives in the Southern California area. We wanted to find a way to give back to our community. It wasn't enough to write a check: awareness and active participation are really at the crux of how WFAR wants to support these local causes. Thanks to our community, the first event was a great success. We hope you'll continue to grow with us and enrich the lives of our locals.  

About the First WFAR

The inaugural WFAR benefitted UP, bringing mindfulness and yoga to teens. Held April 12th, 2014, at saltfine in Laguna Beach, Calif. and featuring a floral workshop from designer Wild at Heart, California, this sold-out success brought together mothers, daughters, sisters and friends in building out the perfect spring bouquet.

Our sponsors included Sprinkles, Nekter Juice Bar, and CXYXTE, as well as many others within the local community. Below you'll find our full list of sponsors, and a full recap of the event here.